Arbron Media Associates

Media Execs. Harken Back to the Days of Live Advertising

(Revisited from 3/26/14): TV Land announces its running of live ads featuring cast members from "Hot in Cleveland," and "The Soul Man" to run during programming. This article from the New York Times discusses how, prior to the 1960s, agencies typically owned the rights to both the series they ran and the ads that aired during them.  In the yesteryear of TV and radio advertising, program stars would be featured in the parallel ads, much like what TV Land is attempting to create today. Read more here.

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