Arbron Media Associates

Is Your Marketing Plan on Target?

Target announced today that they are closing all 133 of its stores in Canada. Why did Target, one of the most successful U.S. retailers, fail in Canada?

It's simple.   They didn't give their Canadian customers what they wanted. Before Target expanded into the Canadian market, Canadian shoppers frequently crossed the border and shopped in U.S. Target stores.  But when stores began opening in Toronto and elsewhere throughout the provinces, the stores did not live up to shoppers' expectations.

For one thing, the merchandise was different.  For another, the prices were higher. Shopping Canadian Target was a very different experience than shopping in U.S. stores.

The lesson to be learned from Target's failure in Canada?

Do your market research. Understand your consumer. And give your customers what they expect.

Arbron Media Associates can help you on all these initiatives. We provide the resources to help you succeed.

Read more about Target's plans to close their Canadian stores here: http://multichannelmerchant.com/blog/target-cant-say-blame-canada-15012015/

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