So how do you cash in on one of the biggest shopping seasons of the year?

Multichannel Merchant offers these tips for maximizing online sales this Valentines Day:

SEO: Online merchants need to build their SEO profile so they are discovered when a user searches for “nearby florist” or “Valentine’s Day jewelry”.

Sharing: Shoppers should be allowed to easily share their favorite items on Facebook, Twitter and Pinterest to increase the likelihood of referral traffic.

Recommendations: For shoppers who visit their site, merchants need to make recommendations on the landing and product pages for similar or related products. This usually results in higher average order value.

Infrastructure: Shoppers are impatient and demanding. Mobile shoppers do not wait more than 4 seconds for a page to load. Merchants should make sure their site loads quickly.

Push: Merchants with apps should start sending out push notifications about special offers, early bird discounts and new inventory that might be of interest in the context of Valentine’s Day.