Arbron Media Associates

Confusion over SEO and SEM

In speaking with many of our clients, the confusion over SEO and SEM is running rampant among the 40+ year old generation. Our opinion is, because it is a relatively new concept, it is like the Wild West.

  • To keep it simple, we recommend the following:
  • Make sure you are incorporating your keywords naturally into tags and all text.
  • Blog regularly.
  • Do as much social sharing as you can.
  • According to Marc San Angelo, connect with create, high quality, authoritative sites, like newspapers, magazines and trade journals.
  • We also recommend learning about Stumble Upon, and Redit


The main difference between SEO and SEM is a component of search engine marketing. It is important to note that you should never interchange the terms SEO and SEM interchangeably because though they work hand-in-hand, they are NOT the same terms.

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