Arbron Media Associates

Confusion over SEO and SEM

In speaking with many of our clients, the confusion over SEO and SEM is running rampant among the 40+ year old generation. Our opinion is, because it is a relatively new concept, it is like the Wild West.

  • To keep it simple, we recommend the following:
  • Make sure you are incorporating your keywords naturally into tags and all text.
  • Blog regularly.
  • Do as much social sharing as you can.
  • According to Marc San Angelo, connect with create, high quality, authoritative sites, like newspapers, magazines and trade journals.
  • We also recommend learning about Stumble Upon, and Redit


The main difference between SEO and SEM is a component of search engine marketing. It is important to note that you should never interchange the terms SEO and SEM interchangeably because though they work hand-in-hand, they are NOT the same terms.

Are you a Marketing Strategist or a Marketing Tactician?

Call Arbron Media Associates today to become a top Marketing Strategist! blog offers these 6 Steps to Become a Marketing Strategist vs a Tactician

As marketers we all share the same ultimate goal which is to gain top of mind awareness for our brand.
However, in trying to reach the goal of top mind awareness most marketers carry out the same mistakes by using old product data marketing tactics to sell their products and fail, as opposed to innovative market data marketing strategies the top 1% of marketers use to sell their products and succeed.

Below are 6 of the most successful strategies convertiFIRE marketing has found to gain top of mind awareness their brand.

1) Utilizing ROI-Driven Metrics

Bottom line, what gets measured, gets monitored. Nonetheless, its worth having in mind that measuring too many metrics can be very counterproductive thus meaning, focusing on a few key metrics is key to marketing success.
Many marketers sin by measuring every metric they have access to, rather than focusing on a few core metrics. Less than 20% of your metrics account for more than 80% of your results, thereby establishing a clear focus on a handful of metrics is the most important factor in marketing analytics & insights.
The first step in making the shift towards becoming a marketing strategist is to analyze your current marketing funnel thoroughly by asking yourself the following questions:

• What are the steps my customers go through in order to convert?
• Where am I currently struggling the most?
• How can I improve each step?

Next, make a list of all the metrics you want to measure and ask yourself: “What decision would I make differently after I’d get this number?” If you find it hard to come up with a clear cut answer, remove it from your list.

Read the entire article for the other 5 steps or call AMA to get it done for you!

Should You Outsource Social Media Or Do It Yourself?

The answer is “Both!”, according to Seth Ashby, Customer service manager at Main Street Hub. The attached article from shows companies with the most effective social media communications are those that have a combination of internal and external people doing social media. According to this article, the best plan of action is to choose 3 key social media platforms to focus on, and make them as strong as possible. Then, choose which ones to keep in house and which ones to outsource. This gives multiple voices to your social media communications, keeping it from becoming stale, and ensures you will have the manpower to effectively manage your social media accounts. Read the full article here:

Three Marketing Shifts to Keep in Mind for Valentine's Day

It’s no surprise that each year, Valentine’s Day advertising focuses on love, romance and affection. It’s a time where men and women around the world try and find the perfect gift in the form of flowers, tasty chocolates and sparkling jewelry. Americans spent over $17 billion last year on Valentines gifts alone! offers up the following these 3 “Shifts” that occur with Valentines Day:

The Shift in Customers: While the vast majority of floral purchases throughout the year are made by women, on Valentines Day, men spend twice as much as women! Keep your target market in mind and make a heavier focus on male-dominated marketing vehicles.

The Shift in Products: The most popular 2014 Valentine’s Day products purchased were flowers, chocolate and jewelry, with red roses comprising 61 percent of all flower types purchased. Be sure that you are part of every category where your products might be relevant. Ensure your website navigation makes finding products easy for consumers; send the right links to the right pages and emphasize clear promotions and values.

The Shift In Days: Like other holidays, the marketing cycle is getting longer and longer. Consumers start thinking about Valentines Day right after New Years. In planning your promotional calendar, it’s important to note when consumers are shopping. Last year saw different devices taking the lead on different days and for different products in the run up to Valentine’s Day. A review of our network data from last year revealed that:

• February 11th was the busiest day for purchases made on personal computers.
• Comparatively, February 12th was peak for sales on tablets and mobile phones.
• Additionally, February 11th was the best converting day for gifts, at around 12 percent.
• February 10th was the best converting day for Food & Drink Advertisers, at around 9 percent.

1:1 Communication -- The Next Big Evolution in Marketingour New Blog Entry

According to, The next big evolution in Marketing needs to migrate from tech-first to people-first. The focus needs to be on customer-centric marketing. Today's consumers have evolved from being “buyers” of products and services to becoming Brand Advocates, who are interacting with us and engaging with our brand. Personal connections and conversations with customers will lead to conversions and this is why marketers need to adopt customer-centric strategies today.

Arbron Media Associates has the power of the best Marketing Companies in the business, to connect you with your audience and have them engage with your products and services! Call us today!

It's all about the Media Mix!

It's all about the Media Mix! We all learned that in Marketing 101. And that still applies in the 21st century. But we now have the ability to break down each aspect of the media mix and evaluate how effective each piece of the puzzle is! And even more important is the ability to use that data to tweak our media mix to maximize our ROI. AMA collaborates with the same agencies "Big Business" uses to make these evaluations.

The Harvard Business Review, in the March 2013 issue, published an article entitled "Advertising Analytics 2.0", which outlines the importance of breaking down the data available into usable bites, and acting on the research. Attribution, Optimization and Allocation are the new buzzwords for Advertising Analytics 2.0. Via research, we are now able to determine which combination of media exposures sparked the consumers' action. We can now optimize our media mix, running scenarios that can help us determine what would happen if one element's spending were increased while another decreased. Finally, with the data, re-allocation of the budget using this new-found information maximized our ROI while maintaining spending.

Collaborating with Arbron Media Associates gives you access to the same research the big boys have access to! Read the entire article here, and then Call AMA to get your piece of this business dynamic!

How to Maximize Online Sales for Valentines Day

Did you know more than 9 million pet owners will buy Valentine gifts for their pets? Jewelry, flowers, candy and other items will see their highest sales this of year as well. All this means is that consumer spending will be high across several categories this Valentine’s Day.

So how do you cash in on one of the biggest shopping seasons of the year?

Multichannel Merchant offers these tips for maximizing online sales this Valentines Day:

SEO: Online merchants need to build their SEO profile so they are discovered when a user searches for “nearby florist” or “Valentine’s Day jewelry”.

Sharing: Shoppers should be allowed to easily share their favorite items on Facebook, Twitter and Pinterest to increase the likelihood of referral traffic.

Recommendations: For shoppers who visit their site, merchants need to make recommendations on the landing and product pages for similar or related products. This usually results in higher average order value.

Infrastructure: Shoppers are impatient and demanding. Mobile shoppers do not wait more than 4 seconds for a page to load. Merchants should make sure their site loads quickly.

Push: Merchants with apps should start sending out push notifications about special offers, early bird discounts and new inventory that might be of interest in the context of Valentine’s Day.

Marketing: Balancing "Newsworthy" with "Opportunistic"

The National Weather Service on Monday issued blizzard and winter storm warnings through most of the Northeastern parts of the United States with snowfalls of up to three feet forecast for New York City and New England; for Honolulu, the forecast is 79 degrees and clear skies.

Sounds like a good time to promote sunny Hawaii, right?

Not really. A spokeswoman for the Hawaii Visitors and Convention Bureau, the contractor in charge of marketing Hawaii as a destination to North America, said the agency does not want to appear opportunistic when severe weather events happen.

Marketing is a delicate balance. You want to be topical and newsworthy. You need to appeal on an emotional level to your target audience; but at the same time, you don't want to offend them so your message backfires.

Serious weather can bring serious consequences, so offering helpful advice about staying safe, warm and busy is appropriate. But as conditions outside worsen, avoid the temptation to get too cheeky, which can come off as insensitive.

Full article here:

Customer Retention is the Key to Profitability

Customer retention has traditionally ranked low as a business priority: as recently as 2012, marketers ranked “driving sales” as their highest concern while “engaging customers” and “building customer loyalty” tied for last place.

However, Retention Marketing efforts have recently gained more traction. Consumers today have short attention spans and an excess of options, and marketers have had to adjust accordingly.


This trend is beneficial: according to a study by Bain & Company, increasing customer retention rates by just 5% increases profits by 25% to 95%. What’s more, 82% of companies agree that retention is cheaper to execute than acquisition, according to an eConsultancy report released last month.


For long-term success, companies must commit to a new way of thinking that must be implemented from the top down. This commitment can be broken down into three components:


1. Redefine How Customer Value is Measured.

Successful marketing campaigns have high, measurable return on investment (ROI). Acquisition results are easy to measure – sales versus spend – which means a fast, easily visible ROI. Marketing campaigns are then built around driving those numbers at all costs, often by adding discounts and other tactics that eat away at profit margins.

Customers are clearly willing to invest with brands that provide value to them. To create a loyal customer base, companies must invest in their customers, too, beginning with redefining how they measure customer value.

2. Understand and Champion the Need for Data-Driven Technology.

The key to keeping customers engaged, thereby increasing their lifetime value, boils down to an individually tailored customer experience. Providing tailored offers and messaging elevates the customer’s entire shopping experience, which translates into goodwill toward your brand. A decade ago, this level of personalization on a large scale was impossible, but today companies have the technology to accomplish true one-to-one communication with millions of customers.

The longer you are able to retain customers, the easier it is for you to understand and service them. This fosters brand loyalty in the long term.

3. Execute a “Hard Reset” and Restructure from the Top Down.

If the previous components are changes in perspective, the final step is acting on those changes. Companies must execute a “hard reset” on how they define business profitability: Retention Marketing should be on par with, if not ranked above, acquisition efforts.

Proper execution of this reset requires change from the top down. Customer retention must be established as a company-level and CEO-level goal. 50% of the marketing budget should be allocated to retention; at the very least, a separate budget should be created with the purpose of driving customer retention.

Full article from

Combining Forces: How Marketing and PR Can Work Together

What’s the difference between marketing and public relations? Where does one end and the other begin?

Though the two are separate departments, they probably shouldn’t be.  Job roles in these areas both usually deal with customers, client studies, and customer satisfaction. The two areas should be thought of as one unit centering on the same customer information, each covering their different specialties.

Our partner, Linda Kavanagh of MaxExposure not only understands the synergy between PR and Marketing—she specializes in it!  When we read this article, we thought immediately of Linda.

If your Public Relations and Marketing need a boost, call AMA. We’ll put you together with Linda so your business can get Max Exposure!!


Seven B-to-B Marketing Trends That Will Shape 2015

Marketers, Agency Execs Offer Predictions and Outline Challenges for the New Year

Data and automated messaging are hot topics, but b-to-b marketers say their marketing must get more personal in 2015. "We need b-to-b to be more human," said Andy Goldberg, global creative director at GE. That sentiment was echoed by other marketers and agency execs who shared their predictions for the top b-to-b trends of 2015.

Great storytelling

"You have to be great storytellers, especially in b-to-b," Mr. Goldberg said. "One of the biggest challenges we had this year was telling the full GE story in one spot, and capturing the wonder and magic of what we do. 'Childlike Imagination' was wonderful storytelling -- having a little girl talk about what her mom does at GE. We also did a partnership with 'The Tonight Show' called 'Fallonventions' about kids who like to innovate. It became a story. There will be more and more of that in 2015."

Less data, more emotions

"Data will continue to play an important role in decision-making. However, we have found through our research with Fortune Knowledge Group that decision-makers are increasingly looking to their gut instead of the data," said Christoph Becker, CEO and chief creative officer at b-to-b agency Gyro. "B-to-b marketing must become more humanly relevant. As the digital tsunami of information continues to grow larger, business decision-makers are increasingly becoming numb. That's why messages that leverage emotion -- that make them feel something -- will only become more vital. USG's 'It's Your World. Build It' is a great example. Building materials and emotion aren't something you would link immediately, but the campaign captures a powerful sentiment about the human need to build."

Shareable content

"Marketers are going to continue to lean into creating shareable content through digital and social channels," said John Kennedy, CMO at Xerox. "Where teams are doing really great work is in creating really good video content that explains a complicated topic in a compelling way. A lot of b-to-b selling is complicated, complex and deals with high-dollar, long selling cycles. The best marketers are creating content that explains the work companies do in a way that educates the potential buyer, gains interest and goes mainstream into consumer channels -- that is the sweet spot."

Holistic user experiences

"Marketing will focus on the user experience. It will be a mission between marketing, the CIO and the CTO of the company, looking holistically at the user experience," said Eduardo Conrado, senior VP-marketing and IT at Motorola Solutions. "We are working together on this front with these three teams, developing strategies and getting user-experience experts to collaborate -- not just on the digital experience, but on product design and the entire user experience, across hardware and software. This will rise in importance for marketing teams."


"We need to realize that b-to-b customers are people. They go home and watch 'American Idol' and they sit in traffic on the way to work," said Adam Kleinberg, CEO of online agency Traction. "They have the same humanity and cultural insights you see in consumer work. If b-to-b marketers want to cut through the clutter, they have to do some really great creative, like the Volvo trucking ad with Jean-Claude Van Damme. B-to-b companies need to break the mold and treat our ads more like consumer ads."

Reprioritizing marketing

"One of the biggest things is a reprioritization of marketing within companies, particularly in b-to-b industrial companies, as they realize the business pressures have changed, especially with digitization," said Kathy Button Bell, CMO at Emerson. "Marketers have to be incredibly flexible, experienced and more senior. There is so much disruption and an accelerated rate of change. And the response will come from marketing on how you present yourselves. You have to set up both worlds -- online and offline -- completely in parallel. It's twice as much work as we had 10 years ago. Ninety-seven percent of marketing people are doing new types of work."

Connecting technologies

"The industry will begin to evolve beyond marketing automation aligned around personas and the buyer journey to create a connected cloud of technology designed to gain a deeper understanding of customers," said Tom Stein, CEO of b-to-b agency Stein IAS Americas. "Right now there are a lot of unconnected technologies -- everything from data management to predictive analytics. The next big leap is for us to connect all the relevant technologies in the interest of the customer experience and the customer journey

Is Your Marketing Plan on Target?

Target announced today that they are closing all 133 of its stores in Canada. Why did Target, one of the most successful U.S. retailers, fail in Canada?

It's simple.   They didn't give their Canadian customers what they wanted. Before Target expanded into the Canadian market, Canadian shoppers frequently crossed the border and shopped in U.S. Target stores.  But when stores began opening in Toronto and elsewhere throughout the provinces, the stores did not live up to shoppers' expectations.

For one thing, the merchandise was different.  For another, the prices were higher. Shopping Canadian Target was a very different experience than shopping in U.S. stores.

The lesson to be learned from Target's failure in Canada?

Do your market research. Understand your consumer. And give your customers what they expect.

Arbron Media Associates can help you on all these initiatives. We provide the resources to help you succeed.

Read more about Target's plans to close their Canadian stores here:

Building Brand Awareness with Social Media

Do new marketing channels baffle you? Or are you overwhelmed by the ways to develop your brand? From cutting edge content marketing to traditional tv ads and flyers, the most effective method can depend on your budget, your industry and your customers.

If you have a successful business website you’ve already cracked one of the big challenges. Keeping on top of changes to SEO, gaining a good grasp on search terms and posting regular content will make your business easier to discover online.

Social-media know-how can also influence your brand. A report by the Chartered Institute of Marketing found that over three months 60% of consumers had interacted with a brand on Facebook. Meanwhile, 65% check out review sites such as TripAdvisor before buying.

Arbron Media Associates can help you unlock the keys to building brand awareness and navigate marketing channels that may be unfamiliar to you. Contact us today!

How to Effectively Manage Social Media Marketing for Small Businesses

Do you have colleagues in the 28%? Have them contact us!

Social media has grown in the past few years and it continues to grow with very little signs of slowing down. In fact, the term social media marketing will soon morph into simply “marketing”. It’s a given that most people are online in one way or another, and whether your target audience is on Facebook, LinkedIn or SnapChat, chances are they have a social media account somewhere (72% do and that number is rising). Which means 28% do not!

A small business is more likely to have success if they take advantage of the how the platforms are used to connect with current and potential customers. Utilizing social media is a bit more involved than just signing up for an account. Once an account is created, it needs to be managed. But, how can you properly manage a social media account when you’re busy dealing with the day-to-day operations? Hopefully this article will help get you going in the right direction!


Millenials: Big on Streaming, but Still Watch Traditional TV

LAS VEGAS — A breakdown of younger TV-media consumer behavior shows some differences when it comes to streaming and time-shifted programming.
A new study from Consumer Electronics Association and NATPE, conducted by E-Poll Market Research, shows Gen Xers — those consumers older than millennials — tend to be the heaviest users of their time-shifted TV when it comes to video-on-demand usage: 76% use their VOD service once a week or more often, similar to their subscription video on demand usage.
Millennials — those age 13-34 — are among the largest group when it comes to streaming, and are significantly more likely to consume full-length TV programs from a streaming source: 84% have streamed in the past six months; 54% have seen live TV programming at its original air time; and 33% have viewed recorded content from a DVR.
Still, millennials haven’t given up TV entirely. While 90% of viewers say they watch TV programming on a television set, millennials are at a 85% number. But in terms of preference, only 55% of millennials say a television set is the preferred screen.
Overall, Rod Perth, president/CEO of NATPE, says more than seven in 10 viewers in broadband homes having streamed full-length TV programs in the past six months.
Research sample sizes, duration of the survey, and other parameters were not disclosed at press time. More study results will be released later this month at the NATPE||Miami conference (Jan. 20-22, 2015).

Pinterest Focusing On Ads, Education In New Year

From MediaPost 12/29/2014

Pinterest Focusing On Ads, Education In New Year

Pinterest on New Year's Day plans to begin selling ads on the site to brands at a cost per thousand (CPM) in an effort to better compete for ad dollars with Twitter and Facebook, as well as search engines Google, Bing and Yahoo. Promoted Pins, launched eight months ago to its brand advertisers in beta, will be available to all advertisers beginning in January. 

Major upgrades to Promoted Pins that are in the works will give brands new ad formats and advanced targeting features. Pinterest says that early results look promising. Brand advertisers achieved about a 30% increase in earned media from their campaigns in terms of site users who saw a Promoted Pin and thought it was good enough to save to one of their own boards. The average Pin gets repinned 11 times. Brands also see those results, and sometimes higher, from Promoted Pins.

The company said brands using the auction-based cost per click (CPC) model also see success. Many of the self-serve beta partners see gains in traffic and impressions, explains Joanne Bradford, head of partnerships at Pinterest. "We’re still making tweaks to the product and want to make sure we get it just right before we roll it out to all businesses," she wrote in a blog post.

While brands see success with Pinterest, the company needs to rethink how it competes with other platforms -- especially Facebook. The platform attracts consumers who gravitate toward luxury brands like Prada, Manolo Blahnik, and Jimmy Choo. Seven in 10 consumers who prefer luxury items used social media in the past year, but more than half use Facebook, per research from Epsilon and The Luxury Institute. The analysis compares 30,000 luxury shoppers to reveal insights, myths and stereotypes of the luxury shopper. Of those, more than 25% engage with brands or retailers on Facebook. When consumers under the age of 50 are considered, the number rises to 34%.

To compete, Pinterest will teach brands how to best use its platform. Pinstitute was built as a way of teaching marketers how to connect with users, as well as building native ads and measuring the performance. It will give them insight into the types of Pins that perform well, and insight into what Pinterest users care about.

The company also expects feedback on the types of services and features that will help marketers get better results from the platform, so it is inviting a select group of brands and agencies to attend quarterly Pinstitute workshops where they can learn, exchange ideas and meet with the Pinterest product team. The first one is scheduled for March.

Welcome Attorney Sean Hogan to the Arbron Media Associates family!

We’d like to welcome Attorney Sean Hogan to the Arbron Media Associates Family! Look for the launch of his new website in the coming week.

The American Bar Association offers these tips for marketing a small law practice:

1.     Create a unique logo to set your practice apart from the crowd. Avoid overused themes, like the Scales of Justice and have a logo designed that represents your areas of specialty, if possible.

2.     Spread the word with social media. Create a personal Facebook page, as well as one for your practice. Maintain Linked In and Twitter accounts for your practice and update them often to maximize contacts with local connections.

3.     Send out weekly or monthly newsletters to provide information about legal issues and other matters that could affect clients and referral sources.

Arbron Media Associates can help with all of these tips, and more. Call us for more ideas to build you growing law practice!

How Can Small and Mid-sized businesses compete against Walmart?

On Reaching Out to Customers


The Arbron Media Associates way: The best way to deal with a difficult customer is to treat them as royalty. Sound extreme?  At Arbron Media Associates, we say, not in the least. Apologize for any inconveniences and dazzle the customer with exceptional service. Let them vent, offer something free and let the customer know you value their business. Roll out the red carpet and you will have loyal royals! 


You may remember previous anecdotes about my paper route in Romeo, Michigan.  There, in my first job, I learned valuable lessons about business; most of which I still hold as truths today.  It turns out that in that little paper route, I faced most of the same obstacles in business that we see today.  This story is about my "Most Challenging Customer”.  These neighbors had a really mean dog.  They refused to answer their door when I stopped by for payment.  When I would finally catch up with them, they would always have an excuse about why they couldn't pay me, or worse, they would tell me that they had already paid me.  My parents would ultimately wind up footing their bill for them!  One day, my dad was helping me on a Sunday morning and we noticed that the front door of their house was open, so we stopped over to talk with them.  Dad knew just how to solve the problem…it turns out, all the man needed was a job!  Working in the industrial manufacturing sector, my father had lots of friends who were on the production side.  He recommended that our neighbor call one of these associates that owned a factory in town because they always needed help.  Our neighbor did, got a job, and was extremely grateful!  They moved from the neighborhood not long after, but for the short while that they remained my customers, they happily had the money waiting for me in an envelope with a tip each week thereafter.  Though I never quite found out what happened to them or where they went, the lesson I learned about support and outreach in business will forever stay with me.  Always be kind and empathetic.  Truly try and fix your clients' needs and they will thank you for it.


Thanks to: Faithe Rogers of Faithe's PR Services. 

Can't Afford a Graphic Designer In-House? Find a Freelancer

In the first few weeks of business at Arbron Media Associates, we hit the ground running and assumed a lot of the branding work would catch up as we constructed our corporate identity. We had the rough workings of a logo, which we felt would suffice for the time being because we had a personal connection to it and it was a conversation-starter.  You see, the logo design is extremely special to us at AMA. Our founder's daughter sketched the design from an image taken from the patent that his grandfather submitted when he invented the sun visor found in many old models of American-made automobiles.  The spring from the visor, we found, complemented the shape of the letter "A" in "Arbron," so off she went, literally to the drawing board. This connection to our logo was important, both as a way to remind us of the values that guide us as a business (kinship, ingenuity), but also as inspiration to always strive for the same innovation that the late Tom Arbron, Sr. hatched when he invented the sun visor!  For a little while, this was enough to get us by, but as the need for business cards and professional letterhead increased, it became clear that we needed more than just a sketch.  In looking to fund a graphic design project as a start-up business, however, was money.

We turned to, which easily converted this problem into a solution.  We posted the job on the site (for free) and within minutes, we had tens of bids from freelance graphic designers looking to create an entire corporate identity for well within our price range (and a fraction of what labor would cost to hire out or take on a graphic design team in-house).  Payment was safe and only happened when we were absolutely satisfied with the outcome.  Communication was key, and always transparent.  We got exactly what we were looking for, and in a timely manner.  

To show for it in the end, we have a new logo, business cards, and letterhead that effectively conveys who we are as a company.  And that is priceless.   

On Customer Service and Growth

With most customers, all they want is what you’ve promised to deliver.  I learned this lesson from Mrs. Leona Page, one of my most loyal customers from my first sales job, paperboy for The Detroit News.  Not only was she loyal, but Mrs. Page was also one of my favorite customers. First a family friend going back three generations, from her, I learned that kindness and generosity are great attributes.  I found an excerpt from Mrs. Page’s obituary in the Romeo Observer that I thought I would share: “Mrs. Page graduated with a teaching degree from West Michigan University in Kalamazoo and taught in one room school houses in the Sebewaing area for a few years. She was a member of the First Congregational Church of Romeo, where she was in the choir and helped the church women with the Romeo Thrift Shop. She was also a member of the Romeo Monday Club and the Romeo Senior Citizens.”

Mrs. Page was always there to pay me on-time with either a cookie or a tip, and sometimes both.  It’s to this that I owe the fact that I loved pleasing Mrs. Page because she was so good to me.  The lesson lives on today, and is one that we should all remember when it comes to customer service: be kind, deliver what you promise, and enjoy the knowledge you receive from great customers.

Here's what others have to say about serving your best customers:

A New Tale of Gold-Digging

As someone who has “cut the cord,” I got REALLY excited when I saw that HBO released the first episode of their new series, Silicon Valley, to YouTube.  After seeing billboards advertising the show in the NYC subway system plastered with the heads of every endearing nerd I love from Hollywood, I was geeking out.  How very typical, I thought, knowing full well that nearly 25% of millennials do not have cable, a network that produces very high quality, but expensive content, would make available the first episode of a series that deals with concepts that members of said generation have cut their teeth on – the Internet, “start-ups,” Facebook, and the booming economy in Palo Alto, for example.  So I watched.  And that tasty treat was enough to hook me, let me tell you.  During the episode, while the aforementioned concepts were familiar, some aspects of the show (a young techie has struck it so big that he hosts a party for all of his friends, with live entertainment from Kid Rock, or a guy stands in the waiting room of an office while two Internet tycoons bid for his website idea, quoting amounts in the millions like pocket change, for example), were wildly unimaginable, even for me.  Watching the episode brought to mind a close friend who is on his way to experiencing that kind of fame and fortune, after the company of which he is a partner developed a mobile app. that is likely to revolutionize the way businesses function.  While the credits were rolling, I texted him and asked if he had seen the episode (he had).  I told him that it made me think of him, and I let him know how excited I was for him in this new venture.  He replied back, thanking me, and let me know how eerily accurate the show is.

 Certain themes from the episode (the self-conscious geniuses with their fledgling ideas struggling to house themselves in the Silicon Valley real estate vacuum juxtaposed with the power and egos of the godlike creatures who have already made it big) made me think of another tale of prospecting in California.  This is America’s new Gold Rush, plain and simple.  Just like in the days when people flocked to San Francisco proper in search of riches, only to find that they lost more than what they started with: many will try, few will succeed.  I’ve seen research that suggests that as little as %0.01 of mobile app. developers will see financial success.  I have to wonder if history is repeating itself in that the groups that are actually profiting from this system are the ones that sustain the bubble – only this time, instead of the innkeepers, brew masters, johns, and mining tool manufacturers, it’s the real estate industry and HBO…

So if the chances of success are so small, why do it? 

What that %99.99 doesn’t show is that, of the individuals and companies apps. that don’t realize financial success, some are just gunning for brand recognition, product awareness, or fun and enjoyment, and what’s not to love about that?  Perhaps some do actually do it for the thrill of the chase, or the belief that they can and will break this thing wide open, just give them time.  The truth is, people and businesses were always “starting up,” we just didn’t call it that.  Anytime anyone went into business for themself, that was and continues to be a “start-up” – it’s just that now, after seeing things like Microsoft, Apple, and Facebook explode, we liken the term to this image of tech companies that have made billions from computer programs and apps.

In the meantime, for the rest of us, the landscape looks somewhat the same, minus the technological advances that make it so easy (and cheap) to do things on our own nowadays.  That’s why after reading this article on the current face of entrepreneurism today, I’m confident to say that at Arbron Media Associates, we’re doing just fine.  Cheers!

Media Execs. Harken Back to the Days of Live Advertising

(Revisited from 3/26/14): TV Land announces its running of live ads featuring cast members from "Hot in Cleveland," and "The Soul Man" to run during programming. This article from the New York Times discusses how, prior to the 1960s, agencies typically owned the rights to both the series they ran and the ads that aired during them.  In the yesteryear of TV and radio advertising, program stars would be featured in the parallel ads, much like what TV Land is attempting to create today. Read more here.

The (Free!) Way to Fall in Love

Arbron Media Associates is in the business of connections!  That is why today, we decided to look more into a special kind of connection -- the romantic variety -- particularly as it occurs in the online dating arena.  The hits that our search yielded were quite surprising.  The pieces that contained any valuable cross-sections of popular dating sites were outdated by a few years.  Some of the sites mentioned in them have even since gone under.  Perhaps the reason behind this is the result of something else we uncovered in our search: these days, people are having luck in using viral platforms such as Facebook and Tinder to find potential romantic partners, thus rendering sites like Match and eHarmony outdated.

This article talks about how people are relying more on social media sites like Facebook to meet significant others.  

Here, we read the opinion from two social science researchers who say that the complex algorithms and calculations that go into finding the perfect match on paid-for dating sites aren't as reliable as they would have you believe.  Yes, they do a good job of finding a similar mate when it comes to personality-type and interests, but when it comes to their ability to predict compatibility in how you handle real-life problems in the relationship, they fall short.

From that standpoint, maybe Facebook does offer the bigger bang for your buck, because then at least you can get the scoop from any mutual connections you have with the person you're courting?  One thing is for certain, though: The Dating Game is definitely out!  

Recognizing Equal Pay Day

Today is Equal Pay Day!  This occasion, held each year on April 8th, marks the extra days into 2014 that the average woman has to work just to make as much as the average male in 2013.  In today's world, women still make just 77 cents to every dollar earned by a man -- and studies show that the gender wage gap increases with age.  In 1963, full-time working women were paid 59 cents to a man's dollar.  We may have come a long way, baby, but we have a ways to go!  This year's Equal Pay Day agenda is in some ways the same as it has been since 1963: demanding equal pay for equal work.  Equal Pay Day (or everyday, for that matter) offers an opportunity for businesses and individuals to think about how they can become part of the solution.  So, how do you plan to commemorate this year's Equal Pay Day?  For more information, click here.

F.C.C. Approves 3-Point Measure, Promises More Bandwidth

In learning from the brilliant Tom Arbron and the array of agencies that Arbron Media Associates has at their disposal for creative counsel, I have begun to understand the challenge that businesses face when it comes to optimally using bandwidth. Companies have to learn how to effectively display themselves across modes like web and video within the confines of a set and limited availability of bandwidth. So, while doing my daily perusal of the New York Times online a couple of days ago, I came across an article that discusses how the F.C.C. has rolled out a three-point measure that will free up airwaves for Wi-Fi and broadband with the intention of facilitating the ease by which we stream videos and communicate mobile to mobile. (No April Fool's joke here).